Friday, March 30, 2018

Asian Telcos Striving To Become The 5G Pioneers

The World is growing smarter and faster. With the increase in mobile users every year, today’s mobile user also wants to rely on faster and reliable mobile services. According to some stats, the number of connected devices in 2016 was around 6.4 billion, around the globe. And by 2020, this figure will grow up to 20.8 billionthat is a massive increase. With each additional user, the system capabilities need to get advanced. People need a quick solution for their communication needs. That’s where 5G jumps in to revolutionize the world of networking. 5G, with its exceptional features, will take the cellular networks to new heights. Several mobile giants are testing 5G services and trying to get the most out of it. Many dealers are striving hard to get the 5G deals to attract a huge number of customers. Here is a review of 5G technology, its features and the dealers who will be providing 5G services throughout Asia.

What Is 5G?

Nothing surprising! Just like the previous versions, 5G is the name given to the fifth generation of the mobile and wireless networks. It will precede the existing 4G network with its overwhelming features. With 5G technology, there will open another era of cellular networking that will make the current LTE networks as slow as 3G seems at present.
The history of networking generation started back in 1982 when the first generation, referred as 1G, hit the devices. It was completely analog system and was extremely slow. You had to wait for several minutes till it crawled to load even a few KBs image. In 1991, 2G took over and shifted the data to digital technology. 2G also coupled GPRS and EDGE technologies, used to handle cellular data. In 2000, 3G entered the race and took the mobile networking like a storm. It offered mind-blowing speed that was quite fascinating at that time. Around ten years later, 4G and 4G LTE came out and rocked the devices with incredible features. And now, it’s the turn for 5G to precede the existing networks and wrap up more startling features inside.

What Will 5G Pack Inside?

A speed of 150 Mbps with 4G surprises you? Or a speed of 300 Mbps with 4G LTE sounds great? Well, that’s nothing! Now you are going to experience the ultimate speed of 1Gbps to 10Gbps with 5G technology. So downloading a full HD movie will be a matter of a few seconds. For networks to tag themselves as 5G, a few standards have been declared by ITU. Read More
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Tuesday, March 20, 2018

How Telcos Can Monopolize The Ad Business From Facebook And Google

In the world of marketing, consumption habits of users are changing quickly and the dominance of mobile devices has transformed the digital ecosystem. All experts especially digital marketers are fast establishing the notion that mobile advertising is becoming the principle monetization engine for digital advertising. If we roam the current digital advertising sphere, there is no denying that Facebook and Google are the supreme titans as the two control 83% of all digital advertising growth. Mobile advertising alone continued to drive growth at Facebook. The tech giant reported $12.97 billion in revenue for its advertising revenue which mostly comes from mobile advertising in the fourth quarter last year.
In the face of that duopoly, there is a revolutionary potential coming from telcos. Telcos substantially own a wealth of accurate and complete first-party data about their subscribers such as basic demographics, mobile data-usage, internet scrolling, and location. With first-party data, the connection between data subject (customer) and the data processor (brand) is more direct which means greater trust. Not only that, telcos have also usually built a long-term relationship with their subscribers. Combining the values of first-party data, trust and loyalty of their customers will possibly make telcos the worthy contender against Facebook and Google.
As the mobile market grows and mobile advertising is used on a wider scale, there is a greater demand for more sophisticated technology. With the right ad-tech solutions, telcos can now have a pragmatic approach to capitalize on additional revenue and build a significant ad business by providing digital advertising services to consumers, advertisers, publishers, and platforms specifically on programmatic advertising.
Telcos can utilize subscribers and network information while protecting subscribers’ privacy and data protection with strict compliance to help advertisers target their audience as accurately as possible. They can also personalize advertising more effectively in the data-driven revolution that is shaping the force of programmatic advertising. Moreover, in return for subscribers’ data, telcos have the unique position to go further and offer a transparent exchange of value such as phone bill discounts, free value-added services or other rewards for customers who already know what they are opting-in.
With such tremendous capabilities, telcos should not miss the strategic opportunity to play a role in the growing $100 Billion mobile advertising ecosystem. All they need to do now besides to tread carefully on non-PII data solutions, is to decide whether they would want to take advantage of the strong demand to be a potential authorized data broker and open a new revenue stream by sharing customer data with third parties or remain to keep the big data on customers only for quality improvements of current core business.
At Forest Interactive, we provide M-Clicks, a mobile operator ads platform that can help telcos to improve their core offerings and enter the ad business. To learn more about how M-clicks can help you monetize a new revenue stream in the advertising landscape, please reach out to us at: productmarketing@forest-interactive.com
You might also want to watch this video to know more about M-Clicks:
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